December Mock Exam: Learner Response

 1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores.

1) Q4 : remember to include media effect theories e.g. 2 step flow model

2) Q2 : always needs to include CSPs acrosss the whole course, consider other CSPs which are regulated, why?

2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). 

Non-diegetic sound : Sounds that only the audience can hear, for example : background instrumentals overlaid onto a clip.

3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.

1) The opening shot in the extract focuses on the omelette in Will’s hand – almost a

close-up – with handheld camera movement following the plate to the table. This

focus on the food Will has cooked seems to establish him as the less dominant

person in the relationship.

2) Will is often shown from a

low angle which should suggest power or dominance. However, his expression and

body language is very timid so in fact seems to further emphasise Lyra’s confidence.

3) The wide shot and slow dolly/tracking through the open doors shows both characters

together sitting at the table. This deliberately places both characters in the same

frame as the conversation becomes more friendly and less guarded.

4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.

1) Will’s expression and body language is very timid which subverts masculine

stereotypes. In contrast, Lyra’s movements and expressions exude confidence. This

can be seen in the extract both outside at the table and later when discussing which

beds they will take.

2) Lyra’s costume subverts feminine stereotypes. It is blue, practical and does not

emphasise her figure or draw attention. It helps to establish Lyra as a practical,

confident character who is used to surviving on her own.

5) Look at Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.

1) Although the idea of ‘teenage’ was not new, teenagers as a distinct category

developed rapidly in the post-war years and was well established by 1963. The idea

of the ‘generation gap’ as a social issue was still new and much-discussed.

2) Media representations of teens/young adults usually identify this group by their

attitudes, behaviour, language, clothing and music. There are many negative

stereotypes of teenagers in television drama in which characteristics such as

laziness, anti-social behaviour, inability to concentrate and self-indulgence are

portrayed as ‘typical’.

3) There are also positive representations of teens in which attributes such as freedom,

independence, creativity and social awareness are likely to be emphasised. Some

frequently represented characteristics of teenagers may be seen as positive by

younger audiences but as negative by older audiences. These include

rebelliousness, openness to change, liberal values on matters such as sexuality and

a much stronger commitment to friendship groups than to family or country.

6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.

User-Generated Content (UGC) is digital content like text, photos, videos, or reviews. Created by unpaid consumers or fans, not the brand, showcasing their experiences with a product or service e. g. posting a video on TikTok in reaction to a new beauty product without being sponsored by the brand itself.

7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer. 

1) By the end of 2019, the influencer marketing industry was worth some $8bn a year. One

recent report by Insider Intelligence predicted that it would grow to $15bn globally by the

end of 2022.

2) Much of Rashford’s power comes from his skilful use of social media to promote good

causes such as food poverty and childhood literacy. His work with Fareshare and his

campaign for free school meals during holidays during the pandemic meant that he was

directly opposing Prime Minister Boris Johnson. That Rashford won the battle demonstrates

the power he now has.

3) Marcus Rashford’s Instagram engagement rate of 6% is exceptionally high. With more than

15m followers on Instagram this means an incredible number of ‘likes’ and ‘comments’ on

his post. This boosts Rashford’s power and influence – and makes him even more appealing

for mainstream brands and commercial partners.

8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out three points from the mark scheme that you didn't include in your own answer.

1) social media used by corporations for surveillance purposes (eg assessing job applicants)

2) the effect of ownership and control of media organisations

3) unauthorised collection and sale of the personal information of social media users (data mining).

9) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for your Media mock exam? Be honest here - it's a good chance to think about how to approach the next set of mock exams.

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10) List three key things you want to revise before the next mock exams in February (e.g. particular CSPs, terminology, exam technique etc.)

I'll revise the OMO CSP, Galaxy CSP, I, Daniel Blake CSP and media terminologies like conglomerates and linear integration alongside guerrilla marketing tactics and media theories.