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  Daily Mirror Notes Audience The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  Active or Passive? Traditionally, newspapers were seen as more passive. Audiences had to write to the editors to communicate their opinions and views on news content. With the increase in technology, the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media.   Blumler & Katz: Uses and Gratifications theory Surveillance  – The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal....

  Daily Mirror notes Background The Daily Mirror was first published in 1903 as a newspaper for women ‘to act as a mirror on feminine life’. Sales for this demographic were limiting, so the newspaper was re-designed to appeal to a broader audience. Initially to middle-class but later during WW2 changed to target C1-C2-DE skilled and semi-skilled working classes who were affiliated with the Labour party. It was hugely popular in the 1990s and sold millions every day. However, it has now significantly declined and now sells around 200,000 copies a day. Language AQA has selected the following pages as our Daily Mirror CSP pages: Analyse these pages and look at which stories have been selected for the newspaper and how they are constructed for their audience. Representations The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people (hence the old slogan 'Fighting For You') and go against the rich...

  GLoW Words Left-wing (Socialist): in favour of social equality and reform. The Labour Party is considered left-wing and the  Daily Mirror  generally supports Labour and left-wing causes. Right-wing (Conservative): prefer the traditional way things are and in favour of low taxes. The Conservative Party is considered right-wing and the  Times  generally supports the Conservatives and right-wing causes. Agenda: issues brought to the attention of the people through news. Elitist: for the good of a few people, usually the upper classes or most educated. Political Bias: when an industry or media product supports a certain political view. Hard news: information on topics like business, politics and international affairs. Soft news: blurs line between information and entertainment so may be centred more on gossip, celebrities or lifestyle issues. Tabloid: smaller, popular and tends to focus on sensational stories and softer news.  Broadsheet: larger, more niche a...

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. 1) Q4 : remember to include media effect theories e.g. 2 step flow model 2) Q2 : always needs to include CSPs acrosss the whole course, consider other CSPs which are regulated, why? 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Non-diegetic sound : Sounds that only the audience can hear, for example : background instrumentals overlaid onto a clip. 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. 1) The opening shot in the extract focuses on the omelette in Wi...

  This will focus more on how technology, the internet and social media have changed society and culture for audiences and industries.  Audience Target audience: demographics and psychographics What is the target audience for two CSPs?  Demographics: CAGE?  Psychographics?  Audience engagement Instagram engagement rate is a measure of how much audiences engage with posts (e.g. likes, comments). An engagement rate of 1-3% is considered good and anything 6%+ is extremely high. Marcus Rashford’s power as an influencer is shown by his engagement rate of 6% (although recently this has dropped to 3.2% due to increasing his follower count and focusing more on football rather than his brand development). Source:  https://starngage.com/app/gb/influencers/marcusrashford Kim Kardashian's engagement rate is lower at  0.33%  but she has over  350 million followers  so can still reach and engage with huge audiences. Celebrity influences: appeal to aud...