Natalia's blog

  Audience Target audience The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. They are likely to be in the  Succeeder  psychographic group. You can  revise demographics and psychographics here. Audience pleasures and representation Surveillance/Information   The main reason we read newspapers is to find out what is going on in the world around us.  News, different opinions, information about current affairs. This includes British politics and Britain's place in world politics and economics (patriotic). The Times focuses on  hard news  that we expect from a broadsheet newspaper - politics, economics, world news etc. Diversion/Entertainment One of the main reasons we read newspapers is for entertainment. The Times has evolved over recent yea...

  Here are your two CSP pages for The Times: The Times: Notes Media Language Language : The Times tends to attract an audience that is older and more traditional ( Conservative  politics), so the stories are targeted towards these values and beliefs to target their specific audience.  Mode of address : The Times employs a formal style with advanced language to reflect the needs/education level of the audience. Construction:  The Times uses some layout design techniques to attract its audience (sell lines, kickers, pugs).  There are usually not as many as The Mirror, though. Technical Codes:  Whilst The Times employs colour, it is much more understated than the tabloid Mirror.  More traditional fonts, styles and sizes reinforce this traditional symbolism. Conventions:  The Times observes more traditional codes and conventions than the Daily Mirror, with less direct address and a more formal, authoritative tone as if giving the reader less active pa...

  Our second newspaper case study is   The Times . This provides an excellent contrast with the  Daily Mirror .  The Times  is a right-wing broadsheet newspaper that generally supports the Conservative Party and is aimed at a more educated, middle-class audience. Remember, this is an  in-depth CSP  and needs to be studied with reference to all four key concepts: Language, Representation, Industries and Audience. We'll be covering all of those concepts over the next two weeks. This is the front page of  The Times  we will be studying for the exam: The Times - Introduction: blog tasks Read  the About Us page of the Times website  and answer the following questions: 1) What year was  The Times  founded and when did it start using the  Times  name? The Times  was founded on  January 1, 1785 , originally titled  The Daily Universal Register . It began using its current name  three years later on Ja...

  Daily Mirror Notes Audience The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.  Active or Passive? Traditionally, newspapers were seen as more passive. Audiences had to write to the editors to communicate their opinions and views on news content. With the increase in technology, the Daily Mirror now offers its audience opportunities to engage with the stories on a much more personal level as well as watching video content. The newspaper is speaking directly to the reader and allows them to comment or share their views on social media.   Blumler & Katz: Uses and Gratifications theory Surveillance  – The main reason we read newspapers is to find out what is going on in the world around us.  We find out news, different opinions and catch up with the latest gossip and scandal....

  Daily Mirror notes Background The Daily Mirror was first published in 1903 as a newspaper for women ‘to act as a mirror on feminine life’. Sales for this demographic were limiting, so the newspaper was re-designed to appeal to a broader audience. Initially to middle-class but later during WW2 changed to target C1-C2-DE skilled and semi-skilled working classes who were affiliated with the Labour party. It was hugely popular in the 1990s and sold millions every day. However, it has now significantly declined and now sells around 200,000 copies a day. Language AQA has selected the following pages as our Daily Mirror CSP pages: Analyse these pages and look at which stories have been selected for the newspaper and how they are constructed for their audience. Representations The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people (hence the old slogan 'Fighting For You') and go against the rich...