Statement of intent feedback and redraft

 Link to brief: 2

Use of media terminology (language/representation/theory): 3

Comments for AQA:

  • The statement of intent is generally appropriate to the brief as it mentions that it is a celebrity gossip magazine with a double page spread focus on a celebrity influencer
  • There are references made which apply media theory application such as Blumler and Katz and Todorov which demonstrate an understanding of how it could appeal to an audience

Next steps:

  • You need to re-read the brief as the intended target audience is C2DE so the line about targeting upper-middle class is incorrect here
  • Ensure you remember that this is a celebrity gossip magazine so you can reference real celebrities on your front cover through your cover lines etc but the photography has to be your own


statement of intent for magazine

  • Masthead: Drift

  • Leading Article: Where the sea takes you with Hanna Swathe

 I plan to produce a front cover and a double-page spread for a gossip-style magazine that will feature a celebrity's interview-style thoughts on her "self-help book/ autobiography" with extracts of the book on travel destinations. The article will analyse where she's been, what food she's tried and what places provided the most unique, awe-inspiring experiences unique to the local culture.

The magazine's cover image will feature a woman on her own in front of a travel destination, she'll subvert the stereotype that a woman requires financial stability from a male counterpart in order to travel and represent women and racially marginalised groups of people in British society. The cover lines will namedrop celebrity's like kim kardashian, Timothee Chalamet, Adele, the cast of the tv show 'I'm A Celebrity' and 'Hollyoaks'.

The first page of the spread will display the places she’s visited and what food she’s discovered following the blumler & Katz theory where the audience develops a personal relationship with the celebrity and a form of escapism through the photos of holiday destinations. This will attract the psychographic "Explorer" and "Aspirer" as they'll be seeking travel and the ability to take agency of their mental health, body, diet and finances. The text will touch on the cultural relevance of the locations she’s visited and the ingredients used in the food she has tried. I'll use a chic, professional serif font for the headlines and a sans serif font for the primary body of text to give it a modern appeal.

The second page of the spread will then promote her new book/autobiography, in it she'll be breaking down each crucial element of her own personal dieting secrets and exercise plans. It will include a narrative featuring Todorov’s equilibrium theory where prior to covid-19 she was able to travel but then because of the pandemic she wasn’t able to, causing disequilibrium, however, she was able to restore the equilibrium by re-connecting with nature. The page will end with features of success stories and a list of benefits to goad the readers into buying the book.. I'll use a variety of close-up shots and medium to wide angle shots to connote ideas of “freedom” and “self-liberation”. The audience I'm aiming to attract with the magazine is female 21-29 years olds who are C2DE (semi-skilled workers, pensioners, unemployed.)



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