Natalia's blog

  Marcus Rashford Marcus Rashford is a former Manchester Utd and England footballer who has used social media and the internet to create a strong brand. He has been praised for his high-profile campaigns on food poverty (putting pressure on the government to provide free school meals in holidays during Covid-19) as well as homelessness and books for children.  We need to study his website, social media and how he has created his Marcus Rashford brand.  Kim Kardashian Kim Kardashian is one of the most successful social media influencers of all time. She uses her social media presence to promote herself and her brands to her 350 million followers. Kardashian is highly sought after as a brand ambassador and is paid millions of dollars by companies to promote their products. With Kim Kardashian, we need to study the influence of celebrities and how she has managed to build a billion dollar empire using social media and celebrity. Language analysis GLOW glossary words Converge...

  The rise of influencers The rise of influencers is a major change in media and culture due to technology, the internet and social media.  Influencers give brands a new and powerful way to reach audiences but critics think that social media stars are taking advantage of their relationship with their followers. User-generated content Influencers exist because of changes in technology and the internet. This created social media sites like YouTube and Facebook and led to the rise in user-generated content. User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. UGC means audiences can be producers as well as consumers – we create and share media as well as viewing it. How do influencers make money? Kim Kardashian is worth an estimated  $1.7 BILLION  which shows how much money influencers can make. It is estimated that Kardashian can make anywhere from $500,000 to $2 million for each promoted Instagram post....

  Link to brief: 2 Use of media terminology (language/representation/theory): 3   Comments for AQA: The statement of intent is generally appropriate to the brief as it mentions that it is a celebrity gossip magazine with a double page spread focus on a celebrity influencer There are references made which apply media theory application such as Blumler and Katz and Todorov which demonstrate an understanding of how it could appeal to an audience   Next steps: You need to re-read the brief as the intended target audience is C2DE so the line about targeting upper-middle class is incorrect here Ensure you remember that this is a celebrity gossip magazine so you can reference real celebrities on your front cover through your cover lines etc but the photography has to be your own statement of intent for magazine Masthead: Drift Leading Article: Where the sea takes you with Hanna Swathe I plan to produce a front cover and a double-page spread for a gossip-style magazine that will ...

  Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Print Table: Item Progress Statement of Intent (Max. 300 Words) Front Cover Title for the Magazine w/ Original Masthead Design   done Selling Line   done Cover Price  done Dateline   done Main Original Cover Image   done Min. Four Cover Lines   done Double Page Spread Headline   done Standfirst done Subheadings done Original Article (350-400 Words) that Links to Headline  done Main Original Image (Different to Cover Image)   done Min. Three Smaller Original Images done 

  1) Type up your feedback: a. What Mark and Grade did you get? b. What targets were you given for the longer written questions? 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.  4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify  three  points you could have made in your answer here. 5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify  three  ways Black Widow was marketed to its audience. 6) Finally, write down  three  things you are going to work on before your next mock exam in December (e.g. time management; revis...