Natalia's blog

  Industries: recap Industries are the producers, the companies that produce (make) and distribute the media product.  Industries have a strong interest in who their target audience is so that they can best appeal to them.  Some companies dominate the industry which means they own more of the content and therefore make more money (revenue). Vertical integration Vertical integration is when one conglomerate owns different companies in the same chain of production. For example, Disney owns film studios, CGI specialists, film distributors, TV channels (such as the Disney Channel) and streaming service Disney+. This gives Disney the chance to make money at every stage of production and distribution. Complete ownership = more profit and control. Horizontal integration Horizontal integration is when one company buys other companies at the same level of distribution. For example, Facebook acquired Instagram (at a cost of $1 billion) so that they could cancel out the competition ...

  Introduction to Media - index so far We now need to create an  index  of all our blogposts so far.  This process is an excellent start to our ongoing revision and will also highlight if you've missed anything through absence. Your index should include the following: 1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

  Blog feedback and learner response task Open up your email in Outlook and look at Google Classroom to check your feedback or the latest blog tracker from your teacher.  Create a  NEW  blogpost called 'Blog tracker and learner response'. 1)  List any tasks you have that are missing or incomplete. Introduction to Media- Blog Index so far October assessment LR Reception Theory blog tasks 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. I need to finish my reception theory work and work on my LR and Blog Index. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media. Push my limits by adding more detailed answers in my work, focus more during lesson and read more about the subject to become more media-literate.

  Stuart Hall is a cultural theorist who looked at the relationship between the text and the audience. He suggested that meanings are fluid and open to interpretation depending on context and the consumer’s experiences as individuals as well as communities. Hall states there are three readings to any media text: Preferred reading The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). Negotiated reading Somewhere between the preferred and oppositional reading. The message is modified (partly accepted and partly rejected) depending on the individual experiences of the audience (e.g their age, gender or social class). Oppositional reading The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opp...

  Create a new blog post called ' Media assessment 1: Learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Ensure you read Q's carefully to avoid losing careless marks. e.g. Q5 you did  not identify the camera shot / effect on audience. Perhaps timing, not enough detail for final Q6. Lr: See blog 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1 mark  Q2: 1 mark Q3: 7 marks Q4: 2 marks Q5: 3 marks Q6: 3 marks 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. I did the best on question 3 as I identified most of the advert features and what types of feelings the advert connotated using the colour red, using slogans etc. 4) Identify one of your  weaker  questions. Why did...

  Audience theory: key notes and terminology Passive & Active Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. Hypodermic Needle Theory This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  Two-step flow theory This is the theory that consumers form their opinions based on opinion leaders like newspapers, politicians and, nowadays, celebrities. Uses and Gratifications - Blumler & Katz INFORMATION/SURVEILLANCE:  learning information that you did not already know or that is useful for living (e.g. documentaries; weather or traffic)....

You will be receiving  blog feedback  from your teacher via email. This is a very important opportunity to reflect on the work you've done so far in GCSE Media Studies and identify the areas you need to improve over the next few weeks. Whenever you receive blog feedback over email you must do the following: Open up your email in Outlook and  read your feedback carefully 1)  Copy and paste your feedback and LR into a  NEW  blogpost in  your  blog called 'Blog feedback and Learner Response'. 2)  Below the feedback, complete the  learner response tasks  or questions and then publish the blogpost. 3)  Reply to the original email from your teacher confirming you have completed the learner response and provide a link to your learner response blogpost.   Y10 blog feedback October 2024 GAWLIK, Natalia WWW: A brilliant start to Media Studies – well done for completing nearly all your blog work! Your fruit bowl is creative and well ...

Camera movement: notes There are a range of key camera movements we need to learn: Pan: horizontal turn left or right Used to follow movement. A whip pan (very fast pan) can create a feeling of action or drama. Track/Dolly: Camera moves on tracks/wheels Tracks action smoothly – look for in chases or fast-moving sequences. Handheld: camera held by hand, often shaky Handheld camera can add urgency, realism, pace or unease to a scene. Zoom: focal length of lens changed to make subject appear closer or further away A zoom into a character’s face can show realisation or an emotional reaction. Crane: Camera attached to crane – can pan, track or ‘swoop’ in or out as required Crane shots are often high angle and show large, epic scenes of dramatic action. Tilt: Camera tilts up or down from fixed point The hero or villain can be made to look weak or powerful using a tilt (high/low angle). Editing: notes Video: cuts and transitions Film transitions Cut  (Straight cut, jump cut, match cut):...