Natalia's blog

  "Typefaces give voice to words" There are two main terms that we need to learn: Serif Serif fonts have tabs (or 'feet') at the corners of the letters. Serif fonts are more old fashioned, traditional or authoritative. They are particularly suited to long passages of text as they create a 'line' for the reader to follow. Sans Serif Sans Serif fonts are more modern and do not have tabs or 'feet' on the letters. They are used for titles, headings and create a more contemporary, modern feel to the product. Typography: Photoshop workshop Task 1 Create an A4 document in Photoshop. Choose a font to represent the following words (you may need to Google their meanings). Think about: UPPER or lower case? Font size? Angle? Position on page? Mistake Harmony Falling Personality Elastic Emperor Brittle Globe Radiation Relax Madness Task 2 Choose three of the words and create an instant graphic identity for each (see image right). Use the tools, effects and colour a...

1)   Advertising and Marketing: Key conventions 2)   Gender stereotypes in advertising   3)  Advertising CSP 1: OMO print advert   4)  Advertising CSP 2: Audrey Hepburn Galaxy advert 5)   Media assessment 2 learner response 6)  Advertising CSP 3: Represent NHS Blood campaign  

  This product provides an excellent opportunity to explore a range of different representations: ethnicity, masculinity, femininity, class, age, disability and ability and place. It's also a different type of advert as it's not promoting a product but instead is a campaign designed to   influence  the audience's behaviour. Sample questions for Advertising and Marketing In your Media exams, you are likely to get questions similar to these: 1) Why do advertisers use stereotypes? [6 marks] 2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] Think about how you might answer those questions based on the CSPs we have studied. Advertising campaigns Some adverts are produced in a series as a  campaign . An advertising campaign is a series of advertisements that share a singular theme, message or idea. These are used to raise awareness of an issue or of the brand itself. The best campaigns have an  emotional impa...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). "Pretty difficult to fault but perhaps more subject terminology for Q3 e.g. mise-en-scene, camera shot, colour scheme etc. when analysing the unseen products." Marks: (28/34)   Grade 7 2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1: 1/1 Q2: 1/1 Q3: 5/8 Q4: 2/2 Q5: 2/2 Q6: 17/20 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. Didn't use enough technical language when describing the media trends in Q3. Possible lack of information on Q6, needs more refinement. 3) Look specifically at  q...