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Newspapers: Daily Mirror - Language and Representations

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  Daily Mirror notes Background The Daily Mirror was first published in 1903 as a newspaper for women ‘to act as a mirror on feminine life’. Sales for this demographic were limiting, so the newspaper was re-designed to appeal to a broader audience. Initially to middle-class but later during WW2 changed to target C1-C2-DE skilled and semi-skilled working classes who were affiliated with the Labour party. It was hugely popular in the 1990s and sold millions every day. However, it has now significantly declined and now sells around 200,000 copies a day. Language AQA has selected the following pages as our Daily Mirror CSP pages: Analyse these pages and look at which stories have been selected for the newspaper and how they are constructed for their audience. Representations The Daily Mirror supports the Labour Party and is against the Conservative Party. Generally, the newspaper will act as a voice for normal people (hence the old slogan 'Fighting For You') and go against the rich...
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Introduction to Newspapers

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  GLoW Words Left-wing (Socialist): in favour of social equality and reform. The Labour Party is considered left-wing and the  Daily Mirror  generally supports Labour and left-wing causes. Right-wing (Conservative): prefer the traditional way things are and in favour of low taxes. The Conservative Party is considered right-wing and the  Times  generally supports the Conservatives and right-wing causes. Agenda: issues brought to the attention of the people through news. Elitist: for the good of a few people, usually the upper classes or most educated. Political Bias: when an industry or media product supports a certain political view. Hard news: information on topics like business, politics and international affairs. Soft news: blurs line between information and entertainment so may be centred more on gossip, celebrities or lifestyle issues. Tabloid: smaller, popular and tends to focus on sensational stories and softer news.  Broadsheet: larger, more niche a...
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December Mock Exam: Learner Response

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores. 1) Q4 : remember to include media effect theories e.g. 2 step flow model 2) Q2 : always needs to include CSPs acrosss the whole course, consider other CSPs which are regulated, why? 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  Non-diegetic sound : Sounds that only the audience can hear, for example : background instrumentals overlaid onto a clip. 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. 1) The opening shot in the extract focuses on the omelette in Wi...
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OSP: Rashford & Kardashian - Audience and Industry

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  This will focus more on how technology, the internet and social media have changed society and culture for audiences and industries.  Audience Target audience: demographics and psychographics What is the target audience for two CSPs?  Demographics: CAGE?  Psychographics?  Audience engagement Instagram engagement rate is a measure of how much audiences engage with posts (e.g. likes, comments). An engagement rate of 1-3% is considered good and anything 6%+ is extremely high. Marcus Rashford’s power as an influencer is shown by his engagement rate of 6% (although recently this has dropped to 3.2% due to increasing his follower count and focusing more on football rather than his brand development). Source:  https://starngage.com/app/gb/influencers/marcusrashford Kim Kardashian's engagement rate is lower at  0.33%  but she has over  350 million followers  so can still reach and engage with huge audiences. Celebrity influences: appeal to aud...
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OSP: Rashford & Kardashian - Language and Representation

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  Marcus Rashford Marcus Rashford is a former Manchester Utd and England footballer who has used social media and the internet to create a strong brand. He has been praised for his high-profile campaigns on food poverty (putting pressure on the government to provide free school meals in holidays during Covid-19) as well as homelessness and books for children.  We need to study his website, social media and how he has created his Marcus Rashford brand.  Kim Kardashian Kim Kardashian is one of the most successful social media influencers of all time. She uses her social media presence to promote herself and her brands to her 350 million followers. Kardashian is highly sought after as a brand ambassador and is paid millions of dollars by companies to promote their products. With Kim Kardashian, we need to study the influence of celebrities and how she has managed to build a billion dollar empire using social media and celebrity. Language analysis GLOW glossary words Converge...
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OSP: Introduction to influencers

  The rise of influencers The rise of influencers is a major change in media and culture due to technology, the internet and social media.  Influencers give brands a new and powerful way to reach audiences but critics think that social media stars are taking advantage of their relationship with their followers. User-generated content Influencers exist because of changes in technology and the internet. This created social media sites like YouTube and Facebook and led to the rise in user-generated content. User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. UGC means audiences can be producers as well as consumers – we create and share media as well as viewing it. How do influencers make money? Kim Kardashian is worth an estimated  $1.7 BILLION  which shows how much money influencers can make. It is estimated that Kardashian can make anywhere from $500,000 to $2 million for each promoted Instagram post....
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