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OSP: Introduction to influencers

  The rise of influencers The rise of influencers is a major change in media and culture due to technology, the internet and social media.  Influencers give brands a new and powerful way to reach audiences but critics think that social media stars are taking advantage of their relationship with their followers. User-generated content Influencers exist because of changes in technology and the internet. This created social media sites like YouTube and Facebook and led to the rise in user-generated content. User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. UGC means audiences can be producers as well as consumers – we create and share media as well as viewing it. How do influencers make money? Kim Kardashian is worth an estimated  $1.7 BILLION  which shows how much money influencers can make. It is estimated that Kardashian can make anywhere from $500,000 to $2 million for each promoted Instagram post....
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Statement of intent feedback and redraft

  Link to brief: 2 Use of media terminology (language/representation/theory): 3   Comments for AQA: The statement of intent is generally appropriate to the brief as it mentions that it is a celebrity gossip magazine with a double page spread focus on a celebrity influencer There are references made which apply media theory application such as Blumler and Katz and Todorov which demonstrate an understanding of how it could appeal to an audience   Next steps: You need to re-read the brief as the intended target audience is C2DE so the line about targeting upper-middle class is incorrect here Ensure you remember that this is a celebrity gossip magazine so you can reference real celebrities on your front cover through your cover lines etc but the photography has to be your own statement of intent for magazine Masthead: Drift Leading Article: Where the sea takes you with Hanna Swathe  I plan to produce a front cover and a double-page spread for a gossip-style magazine that...
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Accountability Check: Coursework Checklist

  Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Print Table: Item Progress Statement of Intent (Max. 300 Words) Front Cover Title for the Magazine w/ Original Masthead Design   done Selling Line   done Cover Price  done Dateline   done Main Original Cover Image   done Min. Four Cover Lines   done Double Page Spread Headline   partially Standfirst   partially Subheadings  partially Original Article (350-400 Words) that Links to Headline  partially Main Original Image (Different to Cover Image)   done Min. Three Smaller Original Images done 
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Year 11 Paper 1 assessment: Learner Response

  1) Type up your feedback: a. What Mark and Grade did you get? b. What targets were you given for the longer written questions? 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.  4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify  three  points you could have made in your answer here. 5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify  three  ways Black Widow was marketed to its audience. 6) Finally, write down  three  things you are going to work on before your next mock exam in December (e.g. time management; revis...
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Preliminary Exercise Feedback and Learner Response

  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. Link to brief: 2 Use of media terminology (language/representation/theory): 3   Comments for AQA: The statement of intent is generally appropriate to the brief as it mentions that it is a celebrity gossip magazine with a double page spread focus on a celebrity influencer There are references made which apply media theory application such as Blumler and Katz and Todorov which demonstrate an understanding of how it could appeal to an audience   Next steps: You need to re-read the brief as the intended target audience is C2DE so the line about targeting upper-middle class is incorrect here Ensure you remember that this is a celebrity gossip magazine so you can reference real celebrities on your front cover through your cover lines etc but the photography has to be your own 2) Using a combination of your own reflection...
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Coursework: Statement of Intent

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  This is simply a Word or Google Document in which we write what we are planning to make for our coursework. Your completed  summer project  will give you most of the information you need for this - particularly the planning section - but you may have  changed  or developed your idea since the summer. Your preliminary exercise learner response may also help you consider what you plan to create for your real coursework production. Our  coursework brief for 2026  can be found here - remember you need to choose either video or print adverts. The Statement of Intent word count is 300 words - you can go slightly above this if you want to but you need to keep it close to 300. This  Statement of Intent guidance will help you if you're not sure what to write  - you'll need your Greenford Google login to access it. The most important thing is that you cover media language, representations and the target audience in your Statement of Intent....
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Paper 1 baseline assessment learner response

  1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: good effort, top understanding for Tatler CSP in relation to social and cultural contexts in British society. Next steps : Add more detail / depth to receive top marks - see mark scheme - indicative content for more information. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. -Verbal codes: battle has connotations of fighting -Non-verabl codes: Athletic body  -Brand Identity 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.  Propp's Character theory: Hero: Chauffer, Damsel-in-distress: Audrey Hepburn, Donor: Bus driver, Antagonist: fruit cart. Todorov's Equilibrium theory: Equilibrium ...
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