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Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

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  Arctic Monkeys are an English indie rock band from Sheffield. The lead singer is called Alex Turner. Since forming in 2002, they have released six albums and won seven Brit Awards. They were one of the first bands to come to the public’s attention due to the   internet , heralding a new way that bands are produced and marketed. I Bet You Look Good on the Dancefloor is their first single from debut album Whatever People Say I Am, That’s What I’m Not released with niche, independent record label Domino. The album was released in January 2006 and went straight to number 1 selling over 350,000 copies in its first week. Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace. You can  read more about the ...
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Music Video: BLACKPINK - How You Like That

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  This 2020 video promoted the lead single from Blackpink’s first Korean-language studio album, The Album. The video, released on 26th June 2020, was premiered on Blackpink's YouTube channel at the same time as the single was released.  The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION views. BLACKPINK: How You Like That K-pop: global phenomenon  The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West. Audience BLACKPINK’s audience: Blinks BLACKPINK fans are known as ‘Blinks’ and are lar...
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Music video: Introduction

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  BLACKPINK: How You Like That Arctic Monkeys: I Bet You Look Good On The Dancefloor We need to study the  industry  and  audience  contexts for these products:  Industry:  how music video is produced and marketed and how this has changed over time. Audience:  Target audience and audience pleasures. How music contributes to an audience's sense of identity. Fandom. How the internet has changed the position of the audience. PLUS:  Historical, cultural and social significance of the music videos and the impact of the internet on the music industry. Music video will appear in Paper 1, Section B of Exam Section B is only on  INDUSTRIES  and  AUDIENCES  and will consist of: 1 short answer question 2 medium answer questions – one on audience, one on industry 1 extended essay style question on one of the media forms we have studied - which is very likely to be Music Video due to the advance information we have from AQA about the S...
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Advertising assessment: Learner response

1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW: Lots of analysis, evaluation for Q3 + Q4 = Galaxy + NHS. Able to support your references with clear examples/ media terms. EBI: More specific focus on the historical, social + cultural context in relation to the OMO LSP advert. Avoid careless mistakes with Q1 too - revise conventions of advertisements. 23/32 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/2 Q2: 8/12 Q3: 5/6 Q4: 9/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer. 1955, Patriarchal society, male dominated. Women in male-dominated fields during WWII. 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one...
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Magazines: Final index

1 )  Magazines: Tatler magazine CSP 2)   Magazines: Heat magazine CSP   3)  Advertising assessment learner response  
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Magazines: Heat CSP

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  High brow:   Intellectual, cultured. Aimed at intelligent or educated people. E.g. University Challenge / The Times.  Low brow:  Lacking culture or intellectual content. Usually aimed at less educated people or seen as a 'guilty pleasure'. E.g. reality TV, celebrity magazines. General From Bauer Media’s website about the brand of Heat: “Heat is the brand that sets popular culture alight and gets people talking. Now a huge multiplatform brand that's unrivalled in the entertainment market, heat is more than just a magazine- it's a radio station, a podcast, an app and has a huge online and social media presence.” From the Heat media pack: "In print – we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time." The magazine also offers shopping and lifestyle tips: "Our all-inclusive approach promises style for ever...
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Magazines: Tatler CSP

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  General Tatler is Britain’s oldest magazine (founded in 1901). Targeted at upper classes and upper-middle classes. Lifestyle magazine with focus on fashion; high society events such as balls and celebrities such as the Royal family and members of the aristocracy (people with inherited wealth, titles and land.) There are versions in Russia, Hong Kong and Indonesia. Over the years, Tatler has remained interested in the lives of the Royal family, but has tried to re-invent itself as more ‘edgy’ and modern in recent years, to try and target a younger audience.  Watch this trailer for BBC's Posh People - a documentary about Tatler, the oldest magazine in Britain.   And here's the first episode of the documentary - Lifestyles of the Rich and Famous: Media language This refers to how the producers communicate their message to the audience through the media text.  Mise-en-scene: what you see - remember CLAMPS (Costume / Lighting / Actors / Make-up / Props / Setting) T...
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